Project Objective

Design a cohesive, high-impact trade show booth experience for Metricon Homes that strengthens brand recognition and clearly communicates the company’s value proposition across multiple touchpoints. The booth will include a custom pop-up tent, a retractable banner, and a series of 11 in x 14 in home design boards, all visually aligned with Metricon’s existing sales materials through consistent typography, logo usage, color palette, and messaging. 

The retractable banner should serve as a strong vertical anchor that reinforces the brand story and core benefits, while the home design boards should present floor plans, exterior imagery, and concise descriptions in a clear, organized, and visually engaging format. Each component should support quick comprehension, spark conversation, and help potential clients visualize how Metricon’s custom homes can meet their needs.

All assets must be designed with scalability, readability, and real-world trade show conditions in mind, ensuring clarity, durability, and consistent brand impact from every angle.