Project Objective

Develop a modern, versatile logo and comprehensive brand identity for TDS, a custom fabricator of casework, solid surface, and stone countertops for commercial construction. The logo designs should reflect the company’s focus on technology, family values, quality craftsmanship, and exceptional customer service, presenting a professional and approachable image that sets TDS apart from competitors.

The project should include multiple logo mockups exploring both simplified monogram options (“T” or “TDS”) and alternative designs, including “TDS Millworks” as a potential brand name, while avoiding overly complex or cluttered visuals. In addition, a color palette and brand identity guidelines will be developed, featuring neutral and soft tones (excluding yellow, pink, and purple), typography recommendations, and clear rules for logo usage and color application. The final assets should be flexible, scalable, and ready for presentation and client feedback, providing a strong foundation for TDS’s refreshed visual identity.