Project Objective

Revamp and modernize the existing logo for Utility Gas and Oil Resources (UGO) to better reflect the company’s role as a dependable, solution-driven partner in the utility industry. The refreshed logo should communicate expertise, efficiency, and trust, aligning with UGO’s decades of experience supporting utility, gas, and oil projects across private, municipal, and government sectors. 

The new mark should feel strong, professional, and timeless—moving away from outdated aesthetics while reinforcing UGO’s commitment to straightforward service, intelligent parts sourcing, and end-to-end project support. Incorporate a subtle 3D style, so the graphics do not look flat. The final logo must be versatile and scalable for use across digital platforms, print materials, and on-site applications, positioning UGO as a modern, knowledgeable partner that helps utility professionals get the job done right, on time, and without unnecessary complexity.